Evaluating Whether an Industry Presents a Sufficiently Attractive Business Opportunity

question 43

Multiple Choice

Evaluating whether an industry presents a sufficiently attractive business opportunity usually does not involve a consideration of which of the following factors?

• A) The industry's growth potential, whether competitive pressures will likely grow stronger or weaker, and whether the industry's future profit prospects are above average, average, or below average
• B) An assessment of the degrees of business risk and uncertainty in the industry's future
• C) Whether the industry's future profitability will be favorably or unfavorably affected by the prevailing driving forces
• D) The severity of the problems confronting the industry as a whole
• E) Whether the industry's product is strongly or weakly differentiated

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Definitions:

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