One of the Keys to Successful Strategy-Making Is

question 26

Multiple Choice

One of the keys to successful strategy-making is

• A) to come up with one or more strategy elements that act as a magnet to draw customers and yield a lasting competitive edge.
• B) to aggressively pursue all of the growth opportunities the company can identify.
• C) to develop a product/service with more innovative performance features than what rivals are offering and to provide customers with better after-the-sale service.
• D) to come up with a business model that enables a company to earn bigger profits per unit sold than rivals.
• E) to charge a lower price than rivals and thereby win sales and market share away from rivals.