The Matching Principle States That

question 18

Multiple Choice

The matching principle states that:

• A)costs should be recorded on the income statement whenever those costs can be reliably determined.
• B)costs should be recorded when paid.
• C)the costs of producing an item should be recorded when the sale of that item is recorded as revenue.
• D)sales should be recorded when the payment for that sale is received.
• E)sales should be recorded when the earnings process is virtually completed and the value of the sale can be determined.

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Definitions:

Guerrilla Marketing

A marketing strategy oriented towards using cost-effective unconventional methods to achieve the highest outcomes.

Promotion/Communication Technique

Strategies used by marketers to convey messages about products or services to consumers to encourage purchase or engagement.

Social Networking

The use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself.

Online Conversations

Dialogues or discussions that occur through internet-based platforms, such as forums, social media, or messaging apps.