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The reason that micro-marketing costs too much in many firms is that:
Net Operating Income
A measure of a company's profitability from its regular business operations, excluding expenses and revenues from financing and investing activities.
Residual Income
The income that remains after deducting all required costs of capital and operating expenses, representing the excess earnings generated.
Required Rate Of Return
The minimum expected yield by investors for providing capital to a company, influenced by risk and market conditions.
Net Operating Income
The profit generated from a company's regular business operations, excluding revenues and expenses from non-operating activities.
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