Which of the Following Is NOT a Trend Affecting Marketing

question 95

Multiple Choice

Which of the following is NOT a trend affecting marketing strategy planning in the area of Sales Promotion?

• A) database-directed promotion
• B) more event sponsorships
• C) fewer customer loyalty programs
• D) more product placement
• E) point-of-purchase promotion

---

Definitions:

Substitute Resources

Productive inputs that can be used instead of other inputs in the production process; resources for which an increase in the price of one leads to an increase in the demand for the other.

Capital Goods

Long-lasting goods that are used in the production of other goods or services.

Bank Tellers

Individuals employed by banks to assist customers with routine transactions like withdrawing or depositing money, among other services.

ATMs Spread

The spread of ATMs refers to the increasing availability and distribution of Automated Teller Machines across different locations, making financial transactions more accessible.