Regarding the Laws That Place Limits on Marketing Activity

question 91

Multiple Choice

Regarding the laws that place limits on marketing activity:

• A) managers who ignore consumer attitudes may cause new laws to be enacted or existing laws to be modified.
• B) some existing laws may need to be modified or enforced more carefully instead of adding new laws.
• C) strict enforcement of existing laws and heavy penalties could have far-reaching effects on the macro-marketing system.
• D) laws set the minimum standards for ethical behavior as defined by a society.
• E) all of these alternatives are correct.

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Definitions:

Nonevolving Population

A theoretical population in which allele frequencies do not change over time, effectively not undergoing evolution.

Speciation

Origin of new species due to the evolutionary process of descent with modification.

Genetic Drift

A mechanism of evolution that involves random changes in the frequency of alleles within a population over time.

Allele

Alternative form of a gene; alleles occur at the same locus on homologous chromosomes.