Macro-Marketing

question 166

Multiple Choice

Macro-marketing:

• A) is probably best evaluated by how individual consumer-citizens vote.
• B) can be evaluated with quantitative measures of consumer satisfaction.
• C) is concerned with how efficiently individual companies use their resources.
• D) is easier to evaluate than micro-marketing.
• E) None of these alternatives is correct.

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Definitions:

Consumer Welfare

The overall satisfaction, utility, or economic well-being that consumers experience from purchasing and consuming goods and services.

Advertising

The action of calling public attention to products, services, needs, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.

Barriers to Entry

Factors that prevent or hinder companies from entering a specific market or industry, including high startup costs, strict regulations, and established competition, which can protect existing firms from new entrants.

Artificial Differences

Distinctions created or imposed in a situation or between objects that do not naturally or inherently exist.