According to the Text

question 162

Multiple Choice

According to the text:

• A) both micro-marketing and macro-marketing usually cost too much.
• B) neither micro-marketing nor macro-marketing costs too much.
• C) macro-marketing costs too much in the United States.
• D) micro-marketing frequently costs too much.

Recognize the difference between sensation and perception and the psychological processes involved in interpreting sensory information.

Identify and describe the various cues that contribute to depth perception.

Explain the concepts of sensory adaptation, absolute threshold, and signal detection theory.

Understand the principles behind the perception of pain and the factors that influence pain perception.

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Definitions:

Sympathetic Nervous System

A part of the autonomic nervous system that activates what is often termed the fight or flight response.

Somatic Nervous System

The part of the peripheral nervous system responsible for voluntary muscle movement and the reception of external stimuli.

Peripheral Nervous System

The segment of the nervous system comprising the nerves and ganglia that are not part of the brain and spinal cord.

Parasympathetic

Relating to the part of the autonomic nervous system that conserves energy by slowing the heart rate and increasing intestinal and gland activity.