Which of the Following Does NOT Support the Idea That

question 19

Multiple Choice

Which of the following does NOT support the idea that micro-marketing often does cost too much?

• A) Product planners frequently develop me-too products.
• B) Many firms focus exclusively on their own internal problems.
• C) Many firms try to maximize profits.
• D) Managers routinely seize on whatever strategy seems easiest.
• E) None of these, i.e. all of these do support the idea that micro-marketing often does cost too much.

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Definitions:

Payments Lag

Payments lag refers to the delay between the time when an expense is incurred and the time when the payment is actually made.

Cumulative Cash

The total amount of cash generated or accumulated over a period of time, often used in the context of a company's cash flow.

Bankers' Acceptances

Bankers' acceptances are short-term financial instruments issued by a company that banks guarantee; they are commonly used in international trade.

Commercial Paper

An unsecured, short-term debt instrument issued by corporations, typically used for the financing of accounts receivable, inventories, and meeting short-term liabilities.