Which of the 4Ps in the Marketing Mix Is Most

question 54

Multiple Choice

Which of the 4Ps in the marketing mix is most directly related to the publicity for a B2B campaign?

• A) Product
• B) Place
• C) Promotion
• D) Price

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Definitions:

Price

The price required to be paid for a product or service.

Profit

The financial gain achieved when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.

Production Function

Describes the relationship between inputs (like labor and capital) and the maximum output that can be produced with these inputs.

Proportions

The relationship between quantities that defines how much of one thing is present relative to another.