Which of the Following Is a Key Trend Affecting Marketing

question 122

Multiple Choice

Which of the following is a key trend affecting marketing strategy planning?

• A) Senior and ethnic submarkets are getting smaller.
• B) Slower new-product development.
• C) Less use of technology in personal selling.
• D) Less international market development.
• E) Growth of marketing information systems.

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Definitions:

Overhaul Costs

Expenses associated with performing major maintenance or repairs to extend the life of an asset.

Salvage Value

The anticipated remaining worth of an asset when it reaches the end of its operational lifespan.

Net Present Value

The difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Discount Rate

The interest rate used in discounted cash flow analysis to determine the present value of future cash flows.