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Which of the following is a NOT a key trend affecting marketing strategy planning?
Intangible Assets
Intangible assets are non-physical assets having value due to their intellectual or contractual rights and may include patents, trademarks, and goodwill.
Trademarks
Symbols, names, phrases, or logos registered or established by use as representing a company or product.
Goodwill
The intangible asset that arises when a business is acquired for more than the fair value of its net identifiable assets, representing future economic benefits.
Allocation
The distribution of a cost or expense across multiple departments, projects, or activities based on a predetermined criterion.
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