Which of the Following Observations Concerning a "Reference Price" Is

question 163

Multiple Choice

Which of the following observations concerning a "reference price" is true?

• A) Reference price is the company's cost to produce the product.
• B) Reference price is set by regulators.
• C) Demand may increase if a firm's price is lower than a customer's reference price.
• D) All customers have the same reference prices for the same basic type of purchase.

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Definitions:

Observational Learning

A learning process where individuals change their behaviors or acquire new information by watching the actions of others.

Classical Conditioning

The learning method that occurs through repeated pairings of two stimuli, resulting in a response that at first is triggered by the second stimulus but in time is triggered by the first stimulus.

Operant Conditioning

The act of learning in which the intensity of a behavior is transformed by the application of rewards or punishments.

Instrumental Learning

Also known as operant conditioning, it is a learning process through which the strength of a behavior is modified by reinforcement or punishment.