A Computer Store Regularly Advertises a Very Low Price for a Well-Known

question 142

Multiple Choice

A computer store regularly advertises a very low price for a well-known brand of disks. When the customers come in, however, the salespeople point out the disadvantages of this particular brand and try to persuade them to buy other disks at much higher prices. This retailer is using:

• A) bait pricing.
• B) odd-even pricing.
• C) psychological pricing.
• D) leader pricing.
• E) price lining.

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Definitions:

California Pistachio

A type of pistachio nut that is cultivated in California, known for its high quality and distinct flavor.

Sweepstakes

A promotional drawing where prizes are given away at no charge to the participants.

100 Pounds

A weight measurement equivalent to approximately 45.36 kilograms.

BOGO

An acronym for "Buy One, Get One," a promotional sales technique where customers receive an additional item for free or at a significantly reduced price upon purchasing one at full price.