Good Health Co

question 29

Multiple Choice

Good Health Co. has set a suggested retail list price of $40 on its new vitamin tablets on the assumption that its target market will find the product attractive at this price. From this suggested retail list price, Good Health has subtracted its usual chain of markups for wholesalers and retailers to obtain its own selling price of $17. This is:

• A) demand-backward pricing.
• B) full-line pricing.
• C) average-cost pricing.
• D) odd-even pricing.
• E) prestige pricing.

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Definitions:

Dock Receipts

Documents used in the transportation industry that acknowledge receipt of goods by a carrier for shipment.

Security Interest

A legal claim or lien on collateral that has been pledged, usually to secure repayment of a loan.

Debtor

A Debtor is an individual or entity that owes money or has financial obligations to another party, known as the creditor.

Secured Party

An individual or entity that holds an interest in a collateral to secure repayment or performance of an obligation.