Heritage Brick's Marketing Manager Is Setting Her Pricing Policies to "Increase

question 313

Multiple Choice

Heritage Brick's marketing manager is setting her pricing policies to "increase market share to 8%." Her pricing objective seems to be ________.

• A) status quo oriented
• B) sales oriented
• C) profit oriented
• D) target return oriented
• E) nonprice competition

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Definitions:

Annual Cash Revenues

The total money received from sales activities, without accounting for any deductions or costs, over the course of a year.

Hurdle Rate

The minimum rate of return on an investment that is required by a manager or investor to proceed with the investment.

Income Taxes

Taxes imposed by the government on the income generated by businesses and individuals.

Net Present Value

A financial metric that calculates the present value of all cash flows (both incoming and outgoing) associated with an investment, adjusted for time and interest.