Godiva,a Maker of Expensive European Chocolates,does Not Mention Price in Its

question 248

Multiple Choice

Godiva,a maker of expensive European chocolates,does not mention price in its magazine advertising.Instead,the ad copy mentions the quality of the ingredients,the fine packaging,and the luxurious boutiques where Godiva chocolates are sold.Godiva seems to be pursuing a pricing objective of

• A) meeting competition.
• B) nonprice competition.
• C) target return.
• D) growth in market share.
• E) None of these is a good answer.

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