When Setting a Price Level Policy,a Good Marketing Manager Knows

question 91

Multiple Choice

When setting a price level policy,a good marketing manager knows that

• A) introductory price dealing usually does not increase sales.
• B) a penetration price makes the most sense when there is a large "elite" market.
• C) a "skimming" price may lead to low profits if demand is very elastic.
• D) it's easy to raise prices if the initial price is too low.
• E) none of these alternatives is correct.

---

Definitions:

Move Down Button

A user interface element that allows the user to lower the position of a selected item in a list or structure.

Demote Button

A feature in software that allows users to lower the level or rank of an item within a hierarchical structure or outline.

Reset Graphic

The action of restoring a graphic element or design to its original state or configuration.

Add Shape Below

An action or command in graphic software that allows users to insert a new shape directly beneath the selected shape in a hierarchy or layout.