Sales-Oriented Pricing Objectives

question 47

Multiple Choice

Sales-oriented pricing objectives:

• A) may include market share targets as well as dollar or unit sales targets.
• B) might be achieved and still result in losses.
• C) are especially risky during times when a firm's costs are rising rapidly.
• D) can be used by nonprofit organizations as well as for-profit ones.
• E) All of these alternatives are correct.

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Definitions:

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Lacking consistency, uniformity, or agreement, often resulting in unpredictability or incongruity in actions, values, or principles.

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The human desire to have a clear, definite answer to a question or decision, avoiding ambiguity.

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