Regarding Pricing Objectives, a Good Marketing Manager Knows That

question 84

Multiple Choice

Regarding pricing objectives, a good marketing manager knows that:

• A) sales-oriented objectives usually lead to high profits.
• B) target return objectives usually lead to a large profit.
• C) status quo pricing objectives can be part of an extremely aggressive marketing strategy.
• D) profit maximization objectives always lead to high prices.
• E) None of these alternatives is correct.

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Definitions:

Excel

A spreadsheet program developed by Microsoft, used for storing, organizing, and manipulating data, including numerical analysis, financial modeling, and charting tools.

Specific Percentage

A precise part or segment expressed as a fraction of 100, often used in financial calculations to determine interest, growth rates, or allocations.

Progressive Billing

A billing method where payment is requested from customers in installments as different stages of the project are completed.

Company Preferences

Settings and policies set by a company to guide how its systems and software operate.