Unilever Is Introducing a New Brand of Car Window Cleaner

question 150

Multiple Choice

Unilever is introducing a new brand of car window cleaner in market maturity. To speed its entry into the market-without encouraging price competition-Unilever should use:

• A) a flexible-price policy.
• B) a one-price policy.
• C) a penetration pricing policy.
• D) introductory price dealing.
• E) a skimming pricing policy.

---

Definitions:

Phasic Responses

Reactions that occur in distinct phases, typically in response to stimuli or changes in the environment.

Tonic Responses

Steady, prolonged physiological responses or activities in the body not directly associated with a phase of intermittent, sudden action.

Transient

Temporary or short-lived, often used to describe symptoms, feelings, or conditions that are not permanent.

Abstinence Violation Effect

A cognitive phenomenon where an individual, after violating a self-imposed rule of abstaining from a substance, experiences feelings of guilt and perceived loss of control.