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When Personal Computers Were in the Market Introduction Stage of Their

question 235

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When personal computers were in the market introduction stage of their product life cycle,advertising helped consumers understand the needs of owning a computer.Now that personal computers have wide acceptance among business and home users,the advertising is focused more on trying to get consumers to purchase a particular brand of computer.So,personal computer advertising used to be ________ advertising in market introduction,but is now ________ advertising in market maturity.


Definitions:

Investee's Net Income

The total profit of a company in which another company has an investment interest, after all expenses and taxes have been subtracted.

Original Cost

The initial amount of money spent to acquire an asset, including purchase price and all expenses incurred to bring it to its intended use.

Unrealized Gain

A profit that exists on paper as a result of an investment increasing in value but has not yet been sold for cash.

Available-for-Sale Investments

Securities that are not classified as held-to-maturity or trading securities and can be sold in the short-term or kept for long-term holdings, with unrealized gains or losses reported in other comprehensive income.

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