Advertising Objectives Should

question 38

Multiple Choice

Advertising objectives should

• A) be specific, but not as specific as the objectives for the personal selling effort.
• B) be set by the specialists-the creative people at the advertising agency.
• C) be quite general so that ads will appeal to the largest possible audience.
• D) determine the kinds of advertising needed.
• E) be more specific for institutional advertising than for direct type competitive advertising.

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Definitions:

Net Income

The total earnings of a company after all expenses and taxes have been deducted from revenues, indicating profitability.

Straight-Line Rate

A method of calculating depreciation by dividing the difference between an asset's cost and its salvage value by the number of years it is expected to be used.

Annual Rate

The interest rate or growth rate over a period of one year, used for comparing investment returns or loan costs.

Salvage Value

The estimated residual value of an asset at the end of its useful life, which is considered when calculating depreciation.