Which of the Following Is the Least Appropriate Advertising Objective

question 176

Multiple Choice

Which of the following is the least appropriate advertising objective?

• A) "We want our ads to increase traffic in our retail outlets by 10 percent."
• B) "We want our TV ads to really promote the product."
• C) "We want the ad campaign to increase our market share by 3 percent."
• D) "We want distribution in 30 percent of the desirable retail outlets."
• E) "We want to increase customer awareness for our products."

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Definitions:

Developing

The process of growth, progression, or improvement in skills, economies, or nations.

Life Plan

A detailed and structured plan outlining goals, ambitions, and paths to achieve personal milestones over one's lifetime.

Tool

An instrument or device used to perform a specific task or function, often facilitating work or achieving a goal.

Substance Abuse

Excessive or addictive use of substances, especially drugs or alcohol, that leads to health issues or social, personal, or economic problems.