Which of the Following Is the WORST Example of an Advertising

question 34

Multiple Choice

Which of the following is the WORST example of an advertising objective?

• A) "We want to increase awareness among the members of the target audience by 10 percent within three months after the start of our advertising campaign."
• B) "We want 50 percent of the television audience for the Super Bowl to recall having seen a commercial for our product during the game."
• C) "We want our advertising to create favorable word-of-mouth promotion for our product."
• D) "We want our banner ad on the Yahoo! homepage to generate 50,000 page views (hits) on our corporate website within the first week that it appears on the World Wide Web."
• E) "We want our infomercial running on cable television stations to generate 10,000 orders for the advertised product within one month after it starts."

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Definitions:

Consistent Look

Refers to maintaining uniformity in design, formatting, and style throughout a document, presentation, or website to ensure cohesion and clarity.

Informing and Persuading

Activities aimed at providing information to others while simultaneously attempting to influence their beliefs or actions.

Oral Presentations

An oral presentation is a spoken delivery of information or ideas to an audience, typically structured with a clear introduction, body, and conclusion.

Safety Data

Information collected about the health or safety risks associated with materials, substances, or procedures, often documented in safety data sheets.