When Personal Computers Were in the Market Introduction Stage of Their

question 235

Multiple Choice

When personal computers were in the market introduction stage of their product life cycle,advertising helped consumers understand the needs of owning a computer.Now that personal computers have wide acceptance among business and home users,the advertising is focused more on trying to get consumers to purchase a particular brand of computer.So,personal computer advertising used to be ________ advertising in market introduction,but is now ________ advertising in market maturity.

• A) comparative; pioneering
• B) pioneering; institutional
• C) competitive; pioneering
• D) pioneering; competitive
• E) comparative; reminder

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Definitions:

Common Field

In databases or software, a common field is a data field shared by two or more database tables, facilitating relationships and data linkage.

Hyperlink

A type of specially coded text that, when clicked, enables a user to jump from one location, or web page, to another within a website or to another website altogether.

Object-Oriented

A programming paradigm based on the concept of "objects", which can contain data, in the form of fields, and code, in the form of procedures.

Relational

Pertains to a database system where data is stored in tables that relate to each other through unique identifiers.