When Considering the Advertising Medium of Magazines, Which of the Following

question 215

Multiple Choice

When considering the advertising medium of magazines, which of the following advantages and disadvantages apply?

• A) Very targeted, good detail, good "pass along," but inflexible and long lead times.
• B) Flexible, timely, local market, but may be expensive, have short life, and no "pass along."
• C) Flexible, repeat exposure, inexpensive, but "mass market" and very short exposure.
• D) Selected audience, flexible, can be personalized, but relatively expensive per contact and hard to retain attention.
• E) Demonstrations, good attention, and wide reach, but expensive in total, has a lot of clutter, and not always selective audience.

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Definitions:

Operant Response Rates

The rate at which an organism performs a behavior that is reinforced by a consequence in a given period, used in operant conditioning research.

Personal Freedom

The liberty of individuals to pursue their own interests and choices without undue interference or restriction from societal norms or government.

Pleasure-Seeking Tendencies

The inclination towards behaviors or activities that provide immediate gratification or enjoyment.

Cultural Background

The environment, traditions, social and legal systems, and heritage shared by a group of people.