Which of the Following Statements Is NOT Good Advice for a Marketing

question 295

Multiple Choice

Which of the following statements is NOT good advice for a marketing manager regarding media selection?

• A) "The advertising media should support the promotion objectives."
• B) "Choose media that reaches the target market."
• C) "Remember that not all media are equally effective."
• D) "Target the mass market whenever possible."
• E) All of these statements are good advice.

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Definitions:

Observing Public Behavior

The act of watching and analyzing the actions and interactions of individuals in public spaces to gather data for research purposes.

Beneficence

An ethical principle requiring that actions benefit others or contribute to their welfare.

Welfare

Refers to the health, happiness, and fortunes of a person or group, often considered in economic and social policies.

Duplicate Publications

The act of publishing the same data or research findings in more than one academic journal or publication, often considered unethical unless properly disclosed.