______________ Is the Words and Illustrations of an Ad Message

question 192

Multiple Choice

______________ is the words and illustrations of an ad message that actually communicate information to the target customer.

• A) Copy text
• B) Copy thrust
• C) Copy edits
• D) Copy proof
• E) Copy objective

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Definitions:

Defense Mechanism

Unconscious psychological strategies used to cope with reality and maintain self-image.

Sublimation

A defense mechanism in psychology where unacceptable impulses or urges are transformed into more socially acceptable actions or behaviors.

Defense Mechanism

Psychological strategies employed unconsciously to protect the self from anxiety, social sanctions, or to provide a refuge from a situation with which one cannot currently cope.

Oedipus Complex

A psychoanalytic theory by Freud, referring to a child's feelings of desire for the opposite-sex parent and jealousy towards the same-sex parent.