Which of the Following Scenarios Illustrates How Sales Promotion Can

question 281

Multiple Choice

Which of the following scenarios illustrates how sales promotion can erode brand loyalty?

• A)An insurance company has not been able to gain employee commitment or loyalty even after providing regular training to its sales force.
• B)A newspaper article on the side effects of deep-fried food causes most fast food chains to lose their customers.
• C)A firm airs a radio ad similar to a competitor's,which results in consumer brand confusion.
• D)A wholesaler switches between brands as he is attracted by price deals and promotion allowances of various competing brands during Christmas.
• E)A television ad of a specific brand increases the sales for the entire product category,thus benefiting the competitors as well.

Understand the role of nonverbal communication in the business context and its impact on professional interactions.

Learn the principles of business and social etiquette, especially in phone and online communications.

Identify various types of nonverbal communication and understand how they can complement or contradict verbal messages.

Grasp the importance of courtesy, respect, and mutual consideration in team and meeting settings.

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Definitions:

Breakfast Forum

A meeting or gathering typically held in the morning where breakfast is served and discussions on various topics are conducted.

Dinner Speech

A formal speech delivered during a dinner event, often aiming to entertain, inform, or persuade attendees.

Manual Dexterity

The skill of using one's hands to carry out coordinated movements with precision.

Allotted Time

The amount of time assigned or allocated for a particular activity, event, or task.