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Mark Johnson's business card says he is a "Customer Service Representative" for OceanView Metal Industries-a wholesaler of standardized steel components used in construction.Mark answers customer questions about the firm's products and arranges for routine orders to be sent to the customer's construction site.It appears that Mark is primarily ________.
Operant Conditioning
The act of modifying how strongly a behavior is exhibited by the application of positive or negative stimuli.
Lever Pressing
Lever Pressing is an experimental procedure in behaviorism where an animal is trained to press a lever to receive a reward.
Rats
Small rodent animals often used in scientific research due to their physiological similarity to humans and their manageable size.
Primary Reinforcer
A stimulus that satisfies a biological need and innately motivates behavior, such as food, water, or sleep.
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