Monitoring the Web and Using Big Data Analytics from Facebook,Twitter,blogs,and

question 154

Multiple Choice

Monitoring the web and using big data analytics from Facebook,Twitter,blogs,and discussion forums helps companies

• A)reduce their customer equity.
• B)replace existing customers with new customers.
• C)build a positive reputation.
• D)avoid taking a proactive approach to customer service.
• E)generate customer complaints.

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Definitions:

Efficiency And Quality

Measures of how well resources are used to achieve objectives and the degree to which products or services meet customer expectations.

Customer Satisfaction

The measure of how products or services provided by a company meet or surpass customer expectation.

Traditional Measurement

A method of evaluating performance or progress using long-established standards or units.

Return On Investment

A measure used to evaluate the performance of an investment by dividing the net profit by the initial cost of the investment.