When an AFLAC Insurance Agent Calls a Competitor's Small-Business Customers

question 88

Multiple Choice

When an AFLAC insurance agent calls a competitor's small-business customers to try to convince them to switch insurance companies, what type of sales activity is this?

• A) Missionary calling
• B) Technical prospecting
• C) Telemarketing
• D) Order taking
• E) Supporting

Understand the ethical considerations in persuasion and the impact of persuasion in today's business environment.

Identify strategies to overcome resistance and build desire in persuasive messages.

Recognize the importance of creating messages that are direct, credible, and appropriately organized.

Calculate and understand profit margin, total asset turnover, and return on total assets for different companies and years.

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Definitions:

Classical Economist

An economist who believes in economic theories that emphasize free markets, minimal government intervention, and the importance of self-regulating business cycles.

Inadequate Aggregate Demand

A situation where the total demand for goods and services in an economy is not sufficient to produce full employment.

Recession

A decline in real GDP for two consecutive quarters.

Lowering Tax Rates

The act of reducing the percentage at which income or corporate profits are taxed, which can affect economic behaviors and government revenues.