Personal Selling Is Likely to Be an Effective Method of Promotion

question 127

True/False

Personal selling is likely to be an effective method of promotion for reaching the opinion leaders in the early adopter group.

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Definitions:

Chart of Accounts

An organized list of all the financial accounts in a company's accounting system.

Cash Account

An account that records all transactions involving cash inflows and outflows, including receipts, disbursements, and balances.

Debited

An accounting entry that increases an asset or expense account, or decreases a liability or equity account.

Cash Receipts

The collection of money, including coins, notes, cheques, and electronic transfers, by a business from transactions involving goods or services.