Which of the Following Statements About Advertising Spending Is NOT

question 275

Multiple Choice

Which of the following statements about advertising spending is NOT TRUE?

• A) Advertising in newspapers or on TV is a form of mass selling.
• B) Personal selling can be expensive, so it is often combined with mass selling and sales promotion.
• C) Placing a video on a company website or YouTube is a form of publicity.
• D) On average, more money is spent on advertising that on personal selling or sales promotion.
• E) Sales promotion can be aimed at final consumers, a company's own sales force, wholesalers or retailers.

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