Which of the Following Observations Concerning Promotional Methods Is False

question 139

Multiple Choice

Which of the following observations concerning promotional methods is false?

• A) Each promotion method has its own strengths and weaknesses.
• B) Promotion methods should complement each other when used in combination.
• C) Each promotion method involves its own distinct activities.
• D) All promotion methods require a similar type of expertise.
• E) It is the responsibility of the marketing manager to determine the right blend of promotion methods.

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Definitions:

Prior Service Cost

A pension expense that arises when a company grants retroactive benefits to employees, recognized over the service period of the employees.

Pension Expense

The cost recognized by an employer for maintaining a defined benefit pension plan for its employees, encompassing various components such as service cost and interest cost.

Actuarially Determined

Calculations made based on actuarial methods and assumptions, often used in determining pension liabilities and insurance premiums.

Pension Benefit Obligation

The reported estimate of the total amount due to employees in relation to pension benefits as per the terms of the pension plan.