Determining the Blend of Promotion Methods Is a Strategy Decision

question 31

Multiple Choice

Determining the blend of promotion methods is a strategy decision which is the responsibility of the

• A) brand ambassador.
• B) finance manager.
• C) personnel manager.
• D) marketing manager.
• E) recruitment manager.

Identify and classify costs as variable, fixed, or mixed based on given scenarios.

Calculate break-even points in units and dollars using relevant formulas.

Use target income analysis to determine required sales in units or dollars to achieve a desired profit level.

Understand the degree of operating leverage and its use in measuring the sensitivity of operating income to changes in sales volume.

---

Definitions:

Right from Wrong

The ability to distinguish ethical behavior from unethical behavior based on moral principles.

Ethical Justifications

The reasoning provided to explain why a particular action or decision is morally right.

Self-Serving Decisions

Choices made with the primary aim of benefiting oneself, often at the expense of others or ethical considerations.

Others' Rights

The acknowledgment and respect for the rights and freedoms of other individuals, essential for maintaining ethical and harmonious interactions.