The AIDA Model

question 161

Multiple Choice

The AIDA model:

• A) focuses on what happens after the adoption process is complete.
• B) shows that the promotion effort is done once desire is aroused.
• C) consists of four basic promotion jobs.
• D) suggests that mass media can get consumers' attention only if that is what consumers desire.
• E) All of these alternatives about the AIDA model are true.

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Definitions:

Effective Project Leader

A person who possesses the necessary skills, knowledge, and attitude to successfully guide a project team and achieve project objectives.

Efficient Team

A group characterized by their ability to work together productively with minimal waste of time and effort.

Efficient Organization

An organization or team that effectively utilizes resources to achieve goals with minimal waste and maximum productivity.

Efficient Team Member

An individual in a team who accomplishes tasks with minimum wasted effort or expense.