Direct-Response Promotion Usually Relies on A(n)________ Database to Target Specific

question 305

Multiple Choice

Direct-response promotion usually relies on a(n) ________ database to target specific prospects with specific interests.

• A)customer relationship management
• B)sales force management
• C)entity-attribute-value model
• D)enterprise relationship management
• E)multidimensional preference

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Definitions:

American Family

The American family is a sociological concept that refers to the diverse and evolving family structures and dynamics within the United States.

Fads

Temporary, highly popular trends or crazes that significantly influence culture, fashion, or behavior before quickly fading.

1950s

The decade spanning from the year 1950 to 1959, often characterized by post-World War II recovery, the beginning of the Cold War, and cultural shifts worldwide.

Naval Quarantine

The use of naval forces to isolate and restrict the movement of ships into or out of a particular area to prevent the spread of disease or to enforce international law.