Early Adopters

question 200

Multiple Choice

Early adopters

• A) tend to rely on information sources that are not controlled by marketers.
• B) tend to be opinion leaders.
• C) are the first adoption curve group to buy a product.
• D) are commonly called buzz agents.
• E) all of these alternatives are correct.

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Definitions:

Self-absorbed

Characteristic of an individual who is overly focused on themselves, their interests, and their needs, often at the expense of others.

Marathon

A long-distance running race, officially 42.195 kilometers (26.219 miles), requiring endurance and stamina.

Endeavor

A determined attempt or effort to achieve something.

Socialization Process

The ongoing experience through which individuals learn and internalize the values, behaviors, and norms of their society or social group.