A Retailer's Target Customers Are Skeptical and Cautious About New

question 96

Multiple Choice

A retailer's target customers are skeptical and cautious about new ideas. Strong social pressure from their own peer group may be needed before they adopt a new product. These target customers are:

• A) the early majority.
• B) laggards.
• C) innovators.
• D) early adopters.
• E) the late majority.

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Definitions:

Budget Period

A specific time frame during which financial resources are planned, allocated, and monitored.

Payroll Deductions

Amounts that are automatically withheld from an employee's wages by their employer, typically for taxes, social security, and benefits.

Variable Expenses

Costs that change in amount and type, depending on activities and choices, such as eating out, entertainment, and travel.

Fire Extinguisher

A portable device used to put out small fires by discharging a substance that cools the burning material, deprives the flame of oxygen, or interferes with the chemical reactions occurring in the flame.