Regarding the Adoption Curve,marketers May Determine That There Is Little

question 186

Multiple Choice

Regarding the adoption curve,marketers may determine that there is little to be gained from trying to inform or influence the

• A)innovators.
• B)early adopters.
• C)early majority.
• D)late majority.
• E)laggards.

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Definitions:

Alfred C. Kinsey

An American biologist and sexologist known for his research on human sexuality, notably documented in his Kinsey Reports.

Sexual Behaviors

Actions that are related to or encompassing sexual activity, preferences, and orientation.

Bisexual

A sexual orientation characterized by attraction to both men and women, not necessarily to the same degree or in the same way.

Phallic Fallacy

The mistaken belief that bigger male genitalia equates to better sexual prowess or masculinity.