A Marketing Manager Should Realize That the Adoption Curve Concept

question 170

Multiple Choice

A marketing manager should realize that the adoption curve concept implies

• A) the firm's promotion target should always be the innovators.
• B) the laggards are cautious, but that they are willing to adopt a new product quickly if advertising gets their attention.
• C) using different promotional mixes for different adopter groups.
• D) the firm's promotion target should always be the opinion leaders.
• E) None of these is a good answer.

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Definitions:

Social Security

A government program that provides financial assistance to people with inadequate or no income, especially the elderly, disabled, and unemployed.

Generalized

A concept or condition applied broadly and not limited to a specific instance, area, or group of people.

Sample Size

Refers to the number of participants or observations included in a study, critical for determining the study's power and validity.

Random Sampling

A technique used in research to select a subset of individuals from a larger population by chance, ensuring each member has an equal opportunity of being chosen.