In the Market Introduction Stage

question 202

Multiple Choice

In the market introduction stage

• A) the main job is to persuade customers to buy, and keep buying, the company's product.
• B) the basic promotion objective is informing.
• C) more competitors enter the market.
• D) promotion emphasis shifts from building primary demand to stimulating selective demand.
• E) mass selling and sales promotion dominate the promotion blends of consumer products firms.

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Definitions:

Systematic Development

A structured method for the development of something (e.g., software, organizational policies) ensuring regularity, predictability, and efficiency.

Practical Application

The use of theoretical knowledge in real-world scenarios to solve problems or accomplish tasks.

New Idea

A novel concept, thought, or innovation that has not been proposed or thought of before.

Hydrogen-powered Car

A vehicle that uses hydrogen fuel cells to power its motor, emitting only water vapor as exhaust.