Which of the Following Is True of Logistics in Marketing

question 186

Multiple Choice

Which of the following is true of logistics in marketing strategy?

• A) It differs from physical distribution in its combinations of decisions.
• B) Even when the combinations of logistics decisions vary, they result in the same level of distribution service.
• C) It includes transporting, storing, and handling of physical goods within individual firms.
• D) It specifically expands spatial separations between producers and consumers.
• E) A macro-marketing perspective suggests logistics costs to be the same between any two countries.

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Definitions:

Open-Market Purchases

Actions by a central bank to buy securities in the open market to increase the money supply.

Bank Deposits

Money placed into banking institutions for safekeeping, which can include savings accounts, checking accounts, and certificates of deposit.

Lending

The act of providing funds to another party with the expectation that the funds will be repaid, often with interest, over a specified period of time.

Excess Reserves

Funds that banks hold over and above the legal requirements, which can influence their ability to lend.