A Company May Be Inclined to Use Both Direct and Indirect

question 87

Multiple Choice

A company may be inclined to use both direct and indirect channels of distribution ________.

• A) when serving multiple target markets
• B) when it wants total control over the marketing mix
• C) when suitable channel partners are hard to find
• D) when selling to business customers
• E) when selling to final customers

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Definitions:

Healthcare Provider

A trained professional or organization that offers services related to maintaining or improving health, including doctors, nurses, clinics, and hospitals.

IV Catheter

A medical device inserted into a vein to administer fluids, medications, or nutrients directly into the bloodstream or to draw blood.

Surgical Drain

A medical device used to remove pus, blood, or other fluids from a wound or surgical site, to prevent infection and promote healing.

Low-fat, Low-calorie Diet

A nutritional plan that reduces fat and calorie intake to aid in weight loss and improve overall health.