A Disadvantage of Direct-To-Customer Channels Is That

question 10

Multiple Choice

A disadvantage of direct-to-customer channels is that

• A) most organizational buyers are used to relying on intermediaries to serve as their purchasing advisors.
• B) they require producers to shift many marketing functions to others.
• C) this approach makes it hard to achieve coordination among the required marketing activities.
• D) they make it more difficult to get information about changing needs of the market.
• E) None of these is a disadvantage of direct-to-customer channels.

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Definitions:

Loudness

The perception of the intensity of sound waves, often measured in decibels, and subjectively experienced by listeners.

Timbre

The quality or color of sound that makes it unique, such as the difference in sound between a piano and a violin when playing the same note.

Sound Wave

A longitudinal wave consisting of compressions and rarefactions, which travels through a medium such as air or water.

Purity

The condition or quality of being clean, free from contaminants, or morally upright.