Which of the Following Statements About Direct-To-Customer Channels Is False

question 204

Multiple Choice

Which of the following statements about direct-to-customer channels is False?

• A) Most consumer products are sold via direct-to-customer channels.
• B) Producers must sometimes use direct-to-customer channels because suitable intermediaries are not available.
• C) Many business products are sold via direct-to-customer channels.
• D) Service firms often use direct-to-customer channels.
• E) "Direct marketing" does not mean that a firm uses direct-to-customer channels.

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Definitions:

Masculine Roles

Socially constructed behaviors, activities, and attributes that a given society considers appropriate for men and boys.

Feminine Roles

Socially expected behaviors, tasks, and responsibilities that are typically associated with women or considered appropriate for women within a given society.

Mixed Gender Interaction

Social or professional engagement between individuals of different genders.

Public Settings

Places that are open to all individuals, usually owned or maintained by the government, where various social interactions and activities occur.