A Good "Channel Captain" Knows That

question 141

Multiple Choice

A good "channel captain" knows that:

• A) direct-to-customer channels usually cost less and perform more efficiently than indirect channels.
• B) marketing functions can be shifted and shared within a channel-but they cannot be completely eliminated.
• C) a traditional channel system works best.
• D) some marketing functions can usually be completely eliminated by using short channels instead of long channels.
• E) None of these alternatives is correct.

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