A Computer Manufacturer Runs Training Programs for Its "Cooperating" Retailers

question 88

Multiple Choice

A computer manufacturer runs training programs for its "cooperating" retailers' salespeople, as well as providing newspaper advertising layouts, point-of-purchase materials, and sales manuals. This is an example of:

• A) an administered channel system.
• B) a contractual channel system.
• C) a traditional channel system.
• D) a vertically integrated corporate channel system.
• E) a franchising system.

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Definitions:

Hypnosis

A trance-like state of focused attention, reduced peripheral awareness, and heightened suggestibility.

Suggestibility

The quality of being inclined to accept and incorporate the ideas, thoughts, or beliefs of others, often leading to a change in behavior or perspective.

Dissociative Fugue

Dissociative Fugue is a psychological state in which an individual loses awareness of their identity or history and may undertake unexpected travel or assume a new identity.

Autobiographical Memory

A system consisting of episodes recollected from an individual's life, based on a combination of episodic and semantic memory.